​           12ZI is an encompassing brand, representing all 12 Korean zodiac animal characters, which include the rat, ox, tiger, rabbit, dragon, snake, horse, sheep, monkey, chicken, dog, and pig. The concept of 12ZI is rooted in the fusion of New York City and Seoul, the capital city of South Korea. Despite the diversity of their respective roles, the common thread connecting them is their shared involvement in the realm of fashion. This brand seeks to symbolize the harmonious coexistence of the Korean zodiac and the dynamic fashion culture that draws inspiration from both New York City and Seoul.